Peter McGraw

Height: 196 cm

Dr. Peter McGraw is marketing and psychology professor at the University of Colorado Boulder. His research examines the interrelationship of judgment, emotion, and choice, with a focus on consumer beh ...Show More

Dr. Peter McGraw is marketing and psychology professor at the University of Colorado Boulder. His research examines the interrelationship of judgment, emotion, and choice, with a focus on consumer behavior and public policy. McGraw directs The Humor Research Lab (HuRL). He is the co-author of the book, The Humor Code: A Global Search for What Makes Things Funny. McGraw is the creator and host of Funny or True, a comedy game show that pits comedians against scientists to see who has the best blend of brains and funny bone. Hide